2022 / Travel app

03 / 03

Routii

UX and visual design for a travel app with AI picks, exclusive deals and Bump meet-ups.

Role: UX Analyst & Designer
Timeline: 4 months, 2022
Team: Me + Ariful Islam

Core features designed: 4
Steps in the user flow: 6

Three Routii onboarding screens: Find treasures, Get bumps and Discover experiences.

01 / Role

Analyst and designer, team of two

Owned

Competitive Benchmark
Wireframing
Visual Design
Branding

With Ariful Islam

02 / Process

Four roles: benchmark, wireframes, UI, branding

01

Competitive Benchmark
02

Wireframing
03

Visual Design
04

Branding

Trip planning was overloaded and solo

Overwhelm in Trip Planning
Lack of Personalization
Lack of Flexibility
Limited Social Connectivity

Tilted collage of Routii screens: friends, date and route map, filters and favorite deals. — Friends, date and route map, filters and favorite deals

Bump: meet friends along your route

Bump connects users to share trips with friends and family, turning the journey into a collaborative adventure.

Two Routii screens: a date picker over a route map, and a trip to Grand St. with Bumps and Deals tabs.

From profile to route to Bump

Download the App
Set Your Profile
Friend Integration
Route Planning
Access Exclusive Deals
Bump Notifications

Routii screens: friends list, date and route map, area of interest picker and a trip route.

03 / Blocker and recovery

Blocker

Logo and roadmap missed expectations

The first logo and the product roadmap did not align with what was expected.

Recovery

Redid the logo and rebuilt the roadmap

The new roadmap added messaging, Google Maps integration and Bump.

Let's Have a Chat.

Drop me a message at workwidtarik@gmail.com